Search Engine Optimisation & Internet Marketing



1) Having a website is one thing, getting people to visit is another...

Many web design agencies operate in a sort of bubble, separated -- at least in their own minds -- from the problem of ensuring anyone ever finds and visits the websites they build. For us, that simply seems inappropriate and it has resulted in many millions of websites existing for essentially no reason at all, since very few if any people ever see them.

2) Once you succeed in getting sufficient amounts of people to visit your website,
the focus should naturally shift to what they do when they get there...

Once a website succeeds in winning sufficient numbers of visitors, the new and much more manageable problem of encouraging those visitors to buy, subscribe, or request information comes to the fore. Why more manageable? Because factors that determine what people do on your website are largely under your control. These issues are discussed in the context of website usability and in terms that focus on rates of conversion (relating to the percentage of visitors to your website who go on to become, or are converted into, buying customers, for example).

No luck, chance, or Voodoo involved...

In both these key areas, generating traffic to your website and improving conversion rates, a whole science of methods and approaches have evolved that guarantee success. It is not luck that got your competitors on page one of Google for searches on a particular key phrase; it is not by chance that your website only gets six visitors a week; and there are no mysterious tricks, voodoo spells, or conspiracies involved in improving your website's standing and beating your competition.

Contact us to discuss getting more traffic to your website and ways to turn that traffic into sales.
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