Information About Printing & Artwork

CD and DVD Replication with Easy Multimedia comes with full colour litho or screen printing as standard, at no extra costs. Many suppliers in the CD and DVD replication industry will charge extra depending on how many colours you use. This approach is not only unecessarily complicating for the vast majority of CD and DVD replication customers, but it also serves to disguise the introduction of hidden costs. When you compare our prices with others in the industry, please bear this in mind.

Printing, Litho or Screen?

Generally speaking, litho printing (offset litho, to be specific) is best for photographic images, images that include elements of photography, and images that have a multitude of colours, gradients, and tones in them. Litho is a more expensive and complex printing process than screen printing but, unlike most other replication companies, we do not charge extra for litho printing or more based on the number of colours you use in your artwork.
Information on Offset Litho Printing

Screen Printing

Screen printing is suited to printing graphics (as opposed to photographs) that include areas of flat colours that have no gradiation. Screen printing, so-called because templates are used which act like stencils to screen off certain areas of the print area, can involve any number of colours or mixtures of colours in conformity with the CMYK (cyan, magenta, yellow and black) standard.
Information on Screen Printing

Printer Friendly Artwork: Conformity to Basic Print Standards

Like you, we want your finished products to look as good as possible. In order to achieve that, all the artwork we use for printing must conform to what is known as a printer friendly standard.

The Printer friendly standard requires that artwork should have a minimum resolution of 300 DPI (Dots Per Inch) and that it should be generated or converted to CMYK colour mode. Most popular graphics applications will allow work to be produced to this standard, although you might have to tinker with settings and read associated help files to find out how.

Creating Bleed: Margin of Error

Bleed is a term used by the print industry that relates to providing a margin of error where the edge or artwork is concerned. In essence, it is neceessary to make your artwork 3 MM bigger on all edges where background graphics and imagery touches on and goes beyond the edge.

Bleed gives room for slight inaccuracies and inconsistencies in the cutting process, so that even where the paper or materials are cut a little too short or long, the image will run right to the edge of the paper rather than appear to fall short.

A Few Word About Text

It is prudent and important to keep text and any integral branding such as logos at least 2 MM from edges. This, again, relates to the unavoidable inconsistencies and inaccuracies of machines used to cut paper and card parts.

More specifically, because paper is a flexible material it is almost impossible for a machine to hold it exactly as it would a material that was non-fllixible (like plastic, metal, or glass) and maintain an exact standard through thousands of units when it comes to cutting. On that basis, we must allow for the flexibility of the paper by ensuring that text and integral elements are safely away from edges and expect very, very slight inconsistencies in any cuts.










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